Sony Discontinues 8K TVs While Maintaining Professional Camera Focus
Sony halts production of 8K television sets due to weak consumer demand, while continuing development of professional 8K camera technology. The company shifts focus to 4K displays as competitors Samsung and LG maintain presence in the ultra-high-definition TV market.
Apple TV App Makes Historic Debut on Android Platform
Apple expands its streaming services reach by launching the Apple TV app on Android devices worldwide, offering full feature parity including offline viewing and sports content. The integration with Google Play billing eliminates the need for an Apple ID, marking a significant shift in Apple's cross-platform strategy.
Tim Cook Takes Unexpected Role in 'Severance' Season 2 Promotional Stunt
Apple CEO Tim Cook makes a surprising cameo in a promotional video for Apple TV+'s hit series 'Severance,' undergoing the show's signature memory-splitting procedure. The clever marketing clip shows Cook transforming into a 'severed' Lumon employee ahead of the show's second season.
Walmart's $2.3B Vizio Acquisition Sets Stage for Smart TV Advertising Battle
Retail giant Walmart makes a strategic move into connected TV advertising with its $2.3 billion acquisition of Vizio and its SmartCast platform. The deal gives Walmart access to 19 million active users and positions it to compete directly with Amazon in the smart TV advertising space.
Walmart's $2.3B Vizio Acquisition Signals Major Push into Smart TV Advertising
Walmart completes acquisition of Vizio for $2.3 billion, gaining access to 19 million SmartCast accounts and advancing its connected TV advertising capabilities. The strategic move positions Walmart to compete with advertising giants while combining retail data with viewer information for enhanced targeted marketing.
Hisense Aims for TV Market Dominance: Chinese Giant Sets Sights on U.S. Leadership
Chinese electronics company Hisense plans to become the top TV brand in the U.S. within two years. The ambitious strategy combines sports marketing partnerships, AI-driven innovation, and a diverse product range to challenge established market leaders.
Revamped Atari 7800 Console to Launch in 2024 with Backward Compatibility for 2600 Cartridges
Atari is making a comeback with the Atari 7800 Plus, a modernized version of its classic 7800 console set to launch in winter 2024. This compact console, priced at $129.99, offers HDMI connectivity and backward compatibility for Atari 2600 and 7800 cartridges.
Google TV Rebrands Free Channels as 'Freeplay'
Google TV has rebranded its free channels as 'Freeplay,' aiming to enhance visibility and user access to over 800 ad-supported TV channels. This move coincides with the launch of the new Google TV Streamer device, set to debut in late September.